Ferrari is an Italian sports car manufacturer specializing in elegant and exotic automobiles.
Technology Used
One 46-inch Horizon Display touch monitor and Premiere mount with custom configured XP64 media server deployed in stores nationwide. Interface design provided by RTT USA.
Application
With Horizon Display's new addition to Ferrari's state-of-the-art showroom, patrons were able to digitally design their own customized Ferrari with the ability to pick paint, leather, wheels and break caliper color. Not just any customer is invited to the interactive custom design session. Most Ferrari dealers only showcase used cars, with all new Ferraris coming from their factory in Italy, built to customer's dream spec. The U.S. dealers utilize a lead scoring and nurturing formula to determine which of their prospects are best fit for buying new Ferraris. Those customers are invited for a VIP buying session to take them that last mile.
Challenges Overcome
By leveraging our relationships and in-house capabilities Horizon Display was able to deliver and install a bundled solution at a cost nearly 20 percent below Ferrari Italy cost to US dealers.
