Hertz wanted to create a “pop-up” interactive exhibit to advertise their marketing strategy for their new 24/7 hourly car rental service. This exhibit would travel across the country to different car shows and events. We were asked to provide the hardware for this interactive experience.
The hardware demands were straightforward. The hitch was at the same time this exhibit needed to be more resilient than other technology to withstand the travel and diverse habitats.
This was an example of providing an innovative product, beyond simple service, with the client’s exact needs in mind.
Each of the three large scale touch screen contained a different aspect of the Hertz 24/7 story. The first touch screen described the expansive Hertz fleet. The second showed the new technology behind Hertz including RFID cards and Near Field Communications-enabled smartphones. The last touchscreen displayed a map of near-by Hertz vehicles and popular locations.
This was an example of providing an innovative product, beyond simple service, with the client’s exact needs in mind. We provided them with personalized hardware made for their presentation plan. By working with us they got the hardware they needed and specialized care to elevate their exhibit. Now they are ready to be on the go just like their 24/7 service.