First and foremost, they aimed for their shop-in-shop to be centered around a fantastic PR campaign, not simply on building sales. Intel envisioned a new way for customers to experience new technologies by giving them the opportunity to touch, interact with and learn about the latest and greatest advancements to come. They sought to accomplish this by giving users access to products and services that their technology is featured in, and what the future of their brand holds.
We wanted to give our customers a new way to experience Intel technology. It’s an innovative way for Best Buy’s customers to see, touch and engage with our latest products and experiences.