About This Project


Client: MetLife

Collaborators: Sapient Nitro

Application: Exhibit at New Meadowlands Stadium

(2) 82" Touch Screens

MetLife, Inc. is a leading global provider of insurance, annuities and employee benefit programs. MetLife has a commitment to helping people, families and communities around the world get the most out of life. Through its subsidiaries and affiliates, MetLife holds leading market positions in the United States, Japan, Latin America, Asia, Europe, the Middle East and Africa.


We were asked to help create an epic interactive “MetLife Central” experience for fans to engage with the brand and add a whole new element of entertainment to New Meadowlands Stadium.

Among the football fanfare, project visionaries wanted to develop an interactive fortune telling game with self-proclaimed idea engineers, Sapient Nitro, to be displayed on interactive touch screens. Horizon Display was chosen to provide the displays base on their reputation for delivering custom display products in industry leading times.

Sports Stadium Medical Company Interactive Exhibit by Horizon Display


We worked alongside Sapient Nitro to develop two larger-than-life interactive 82” LCD touch screens that integrates seamlessly with their product to provide an immersive, gaming experience amidst all the live-game action.

The MetLife Central experience begins at www.MetLifeCentral.com where fans can fill out a “Countdown Card” to be entered into prize drawings from home. Fans are instructed to bring their printed Countdown Card to the game for still another chance to win, and upon arrival they are greeted by a gigantic cartoon kick-off clock which gives fans a chance to integrate themselves into a Peanuts cartoon. There is even a hot lamp warming section for freezing fans.

MetLife Central is an excellent example of how Horizon Display, Sapient Nitro and other like-minded forces combine to create interactive digital signage solutions which are successfully and rapidly implemented to create the ultimate experience for every party involved.

Sports Stadium Interactive Exhibit by Horizon Display Metlife
Interactive Touchscreen for Sports Stadium and Entertainment by Horizon Display