That was the vision behind Cummins Emissions Solutions trade show launch of their new compact emissions filter. Blue Pony came to Horizon to collaborate on a way to really highlight this new trucking product providing the audience with a way to see the physical product and also interact with it to learn about it’s features and capabilities.
We really wanted to pull back the curtain and unveil the sophistication and technology that went into the product in a way that left the audience informed and entertained. We realized a transparent touchscreen would accomplish this and create the drama the client was looking for.
The technology would consist of dual sided 55′ transparent interactive LCD with the actual product in between the two outer pieces of acrylic. The design was brilliant because it allowed users on both sides of the device the opportunity to interact and created optimal audience flow inside the tradeshow booth. Together with Blue Pony and Hamilton Exhibits, the company who created the display, we put our heads together to create a dynamite experience in a short 6 week time frame.
This Transparent LCD Touch Box was the result of Blue Pony’s ideas, Hamilton Exhibit’s work, and Horizon Display’s advice. When partner’s understand each other’s value exciting results are inevitable. Our previous work with Blue Pony lent itself to a strong collaborative relationship.